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Jumping on the extra media attention the newspaper contests elicited, frolic organizers decided to include yet another event just for them: the “Inter-City Beauty” contest to be held September 7th.
It was judged on 50 percent audience applause and 50 percent judges’ decision after a day of mingling with the contestants, and a final appearance on stage.
By September 1922 she became known as “Miss America.” In the ensuing years it would grow and reflect some of the most powerfully held attitudes towards what it meant to be an ideal American woman. In the decades just prior to its creation, there was a marked transformation around women’s roles in society.
The years from 1900 to 1920 were rich with expanding social, political and cultural activity for women.
They competed against the winners of “professional” and “amateur” ranks, representing over two hundred women, for the elusive Golden Mermaid.
Riding on a wave of popularity from the previous day, Margaret Gorman won this event, too.
She would also win a trophy for her appeance in the Boardwalk Parade noting her popularity with the crowds of parade-goers.
Subsequent city finalists would be judged on personality and social graces during citywide summer events.
It is in her type that the hope of the country resides.” Despite the best efforts of the pageant officials, the pageant gained a reputation for being a little risqué.
Annual protests from women’s and religious groups questioned the morality of a beauty contest that featured bobbed hair and bare limbs.
Established in 1921 by local Atlantic City businessmen as a way to extend the summer season, The Miss America Organization has since grown to become one of the most recognizable household names in America.
Miss America remains a role model to young and old alike.
Once there, frolic organizers placed the young women in an “Inter-City Beauty” contest in which the judging was largely based on their general appeal in appearance, personality, conversations with the judges, and interactions with the crowds.